Experience Mapping

This workshop teaches how to map and understand people's experiences to identify needs, emotions, pain points and opportunities. It’s all about experience. Just think about an event you attended recently, a train trip, or the way you ordered something online – you had needs, thoughts, questions, emotions and feelings while doing that. If we map that journey, we start to see what actually shapes a positive experience in the first place. Applying this to the people we build things for – customers, users, attendees – gives us a powerful way to identify pain points, surface opportunities, and spark creativity. In this workshop, you will: • understand the purpose and concept of experience mapping • practice mapping an experience from different perspectives • work in small groups on fast-paced exercises • learn about the power of the outcome This workshop is for people who: • plan, create, or build products, services, or events • work in fields like innovation, consulting, design, or research • are curious about experience mapping and want to try it hands-on Good to know: expect a lot of thinking, writing, and discussing. No laptop needed.