From Click to Customer: Performance Marketing, SEO & GEO for Startups

90-min performance marketing crash course: understand channels, spend budget wisely, get found on Google and in AI search like ChatGPT. Many startups have a great product but not enough visibility. Performance marketing often seems complicated, expensive, or like something to “deal with later.” Yet especially in the early stages, how precisely you reach your customers can make all the difference.In this compact workshop, performance marketing strategist Aylin Schatz gives an accessible overview of everything startups need to know right now: Which channels (Google Ads, Meta, LinkedIn & more) fit which business model? How do you make a small budget go a long way? Which metrics really matter? And how is search changing? Alongside classic SEO, GEO (Generative Engine Optimization) is becoming increasingly important: whether your startup shows up in answers from ChatGPT, Perplexity, or Google AI Overviews.To wrap up, we’ll look at how AI is already automating performance marketing work today and how startups can benefit. The goal: you leave with a clear picture and concrete next steps for your own marketing. For all founders and startup teams who don’t just have a great product, but want to be found, too. What you’ll take away: • An overview of the key performance channels and when each one makes sense • The essential KPIs (CAC, ROAS, conversion rate) explained simply • SEO basics and first steps toward visibility in AI search engines (GEO) • Common startup mistakes and how to avoid them • Insight into how AI-powered tools automate campaign work • A checklist for your next marketing steps