AI-Driven Digital Advertising: 1-Day Course – Adelaide

About This Event Duration: 1 Day Course Delivery: Classroom / In-House Language: English Credits: 8 Certificate: Course Completion Certificate Refreshments: Lunch, Snacks and beverages will be provided during the session Course Overview: Gain practical knowledge to develop integrated digital marketing campaigns using AI, social media advertising and performance insights. Explore audience research, campaign planning, AI content creation, advertising fundamentals, optimisation and analytics. WHY THIS PROGRAMME? AI is reshaping digital marketing by influencing how professionals: • Understand customers • Research audiences • Develop content • Target advertising • Manage campaigns • Measure marketing performance This 1-Day practical programme connects these capabilities into one complete experience, helping participants understand how to turn a marketing idea into a structured and measurable campaign. THE CORE FOCUS • Better Audience Decisions • Smarter Content Creation • Stronger Advertising • Improved Campaign Optimisation • More Informed Marketing Decisions ONE DAY. ONE COMPLETE CAMPAIGN JOURNEY. Participants follow the full journey of a modern digital marketing campaign: • DISCOVER – Explore AI-powered marketing and changing customer behaviour. • DEFINE – Identify audiences, buyer personas, and customer segments. • PLAN – Connect campaign goals, channels, and KPIs. • CREATE – Use AI to support content, copy, and marketing communication. • ADVERTISE – Understand paid social and digital advertising fundamentals. • OPTIMISE – Improve targeting, creative, and budget decisions. • MEASURE – Use campaign data to evaluate performance. • INTEGRATE – Bring all elements together into an AI-powered campaign strategy. WHAT HAPPENS DURING THE DAY? Learn → Apply → Analyse → Improve MORNING – Build the Foundation • Understand AI-powered marketing • Explore customer behaviour • Research audiences and targeting • Review media planning fundamentals MIDDAY – Create & Launch • Explore AI-assisted content creation • Review advertising platforms and campaign structures • Develop creative messaging AFTERNOON – Optimise & Measure • Work with advertising budgets • Review campaign performance • Explore analytics and optimisation techniques FINAL SESSION – Build the Campaign • Bring the learning together • Develop an integrated AI-powered digital marketing campaign strategy • Present the completed campaign approach PRACTICAL SKILLS YOU'LL DEVELOP Audience Targeting • Understand segmentation and customer insights • Move beyond broad audience targeting AI-Powered Content • Accelerate content ideas and copy development • Improve marketing workflows with AI Media Planning • Select channels according to objectives and audience behaviour Social Advertising • Understand paid campaign structures and fundamentals Creative Development • Create stronger headlines, advertising messages, and creative concepts Budget Optimisation • Understand advertising cost models • Make more informed budget decisions Performance Analytics • Interpret campaign performance data • Identify opportunities for improvement Campaign Strategy • Connect all campaign components into one integrated approach YOUR TAKEAWAYS By the end of the programme, participants will be better able to: • Understand how AI is changing digital marketing. • Identify relevant audiences and targeting opportunities. • Plan campaigns around clear objectives and KPIs. • Create AI-assisted content and advertising messages. • Develop structured social media advertising campaigns. • Manage advertising budgets more strategically. • Optimise campaigns using performance insights. • Measure engagement, conversions, and effectiveness. • Build integrated AI-powered marketing strategies. WHO IS THIS FOR? Digital Marketing Professionals • Enhance AI, campaign management, and optimisation skills. Social Media Managers • Strengthen paid social, audience targeting, and creative capabilities. Entrepreneurs & Business Owners • Understand how digital campaigns can support business objectives. Freelancers & Consultants • Expand digital marketing services and capabilities. Content Creators • Connect content development with advertising and campaign strategy. Marketing Students & Beginners • Build a practical foundation in modern digital marketing. Startup Teams • Develop a structured approach to targeting and campaign execution. WHY CHOOSE THIS FORMAT? NOT JUST AI • Understand how AI fits within the wider digital marketing strategy. NOT JUST ADVERTISING • Connect advertising with audiences, content, objectives, and analytics. NOT JUST THEORY • Apply learning through practical campaign-focused activities. NOT JUST CAMPAIGN LAUNCH • Learn how to monitor, analyse, and optimise performance. NOT JUST INDIVIDUAL SKILLS • Understand how every campaign component works together as one system. ©2026 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited. IN-HOUSE TRAINING Bring your own marketing environment into the learning experience. The programme can be customised around: • Target audiences • Existing campaigns • Brand messaging • Digital channels • Marketing objectives • Campaign KPIs • Content workflows • Advertising challenges • Budget considerations Private Groups | On-Site Delivery | In-House Training | Customised Programmes 📧 Contact us today to schedule a customized in-house, face-to-face session: [email protected]