More than Marketing: Practical Strategies to Grow Your Hospitality Business

Designed for cafés, restaurants, pubs, takeaway businesses, distilleries, breweries and home-based food and beverage businesses in the City of PAE, this session will help you look beyond simply “doing more marketing” and think more strategically about where to focus your time, money and effort, while understanding the key compliance requirements that apply to your hospitality business. Guest speaker Kelly Hody, renowned marketing consultant and former food business owner will explore how a strategic approach to marketing, customer experience, community engagement, pricing, profitability, and your team can work together to help grow your hospitality business. Council's Environmental Health team will also present you with practical advice on food safety best practices and answer any questions you may have about running your business. During this free event, you will explore how to: • Increase customer spend without automatically resorting to discounts • Choose the right marketing channels and activities • Use 3rd party delivery platforms strategically • Build stronger connections with your local community • Turn first-time customers into loyal regulars and advocates • Involve your team and create a food safety culture • Prepare for Council inspections and get a star certificate This event is free to attend but open only to hospitality businesses within the City of PAE. Registration is essential to secure your place. Let us know if there is anything we can do to support your participation or accessibility Please note that by registering, you consent to photos or video being taken during the event for promotional purposes. Don’t miss this opportunity to grow your hospitality business. Register today!