Industry Briefing: Making the Most of Major Events

Major events bring more than excitement. They bring new visitors, fresh spending and a valuable opportunity to showcase everything that makes our region special. Geelong and the Bellarine is fortunate to have a full calendar of Major Events, including Avalon Australian International Airshow and for this first time in December this year, major music festival Spilt Milk. This Industry Briefing will focus on how you and your business can translate events visitation into practical opportunities such as new experiences, themed products, partnerships, packages and more reasons for visitors to stay longer and spend more with you and across the region. You'll hear from: • City of Greater Geelong Major Events team, on the upcoming calendar of Major Events in Geelong • Avalon Australian International Airshow - How to be part of the region’s biggest showcase through the Geelong is Home initiative • Spilt Milk (Kicks Entertainment) - How to attract, engage and convert Spilt Milk festival-goers visiting the region You'll also walk away with practical ideas, clear opportunities and next steps to apply to your business. THE DETAILS: Date: Wednesday 28 October 2026 Time: 3.00pm - 5.00pm Where: Waurn Ponds Estate, Nicol Drive South, Waurn Ponds Price: Free RSVP by: Friday 23 October 2026 We acknowledge that Geelong and The Bellarine is Wadawurrung Country. We welcome visitors to our region, a place we acknowledge has been cared for by the Wadawurrung people of the Kulin Nation for thousands of years. The environment is a key reason visitors choose this destination. Traditional Owners sharing the beauty and joy of these lands and waterways is a privilege, one we repay with respect for their country, Elders and people. You’ll have noticed that we’ve changed ticketing platform recently so 100% of profits from ticket sales goes towards children charities.