Building a marketing plan for your small business

The tools we use to market our businesses may have changed dramatically, but the fundamentals of good marketing have not. A well-developed marketing plan provides the foundation for every marketing decision you make. It guides the tools you choose, keeps your communication consistent, measures what works and invest your resources where they will have the greatest impact. Social media platforms, AI, digital advertising and automation continue to evolve, but without a clear understanding of your customers, your message and your goals, it's easy to waste valuable time, money and effort chasing the latest trend. This practical workshop will guide you through the essential building blocks of an effective marketing plan and show you how to apply today's marketing tools strategically, so your marketing works harder for your business, not the other way around. Light catering provided.