Digital Marketing with AI & Social Ads: 1-Day Course – Perth

Master AI-powered digital marketing, social advertising, audience targeting, campaign optimization, and content strategies to drive growth. Bring your team and save: 1. Groups of three or more receive a 10% discount 2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount. About This Event Duration: 1 Day Course Delivery: Classroom / In-House Language: English Credits: 8 Certificate: Course Completion Certificate Refreshments: Lunch, Snacks and beverages will be provided during the session Course Overview: Strengthen your ability to use AI and digital advertising tools to reach relevant audiences and improve campaign results. Develop skills in audience targeting, media planning, AI-assisted content, paid social advertising, creative optimisation, budgeting and analytics. WHY THIS PROGRAMME? AI is reshaping digital marketing by influencing how professionals: • Understand customers • Research audiences • Develop content • Target advertising • Manage campaigns • Measure marketing performance This 1-Day practical programme connects these capabilities into one complete experience, helping participants understand how to turn a marketing idea into a structured and measurable campaign. THE CORE FOCUS • Better Audience Decisions • Smarter Content Creation • Stronger Advertising • Improved Campaign Optimisation • More Informed Marketing Decisions ONE DAY. ONE COMPLETE CAMPAIGN JOURNEY. Participants follow the full journey of a modern digital marketing campaign: • DISCOVER – Explore AI-powered marketing and changing customer behaviour. • DEFINE – Identify audiences, buyer personas, and customer segments. • PLAN – Connect campaign goals, channels, and KPIs. • CREATE – Use AI to support content, copy, and marketing communication. • ADVERTISE – Understand paid social and digital advertising fundamentals. • OPTIMISE – Improve targeting, creative, and budget decisions. • MEASURE – Use campaign data to evaluate performance. • INTEGRATE – Bring all elements together into an AI-powered campaign strategy. WHAT HAPPENS DURING THE DAY? Learn → Apply → Analyse → Improve MORNING – Build the Foundation • Understand AI-powered marketing • Explore customer behaviour • Research audiences and targeting • Review media planning fundamentals MIDDAY – Create & Launch • Explore AI-assisted content creation • Review advertising platforms and campaign structures • Develop creative messaging AFTERNOON – Optimise & Measure • Work with advertising budgets • Review campaign performance • Explore analytics and optimisation techniques FINAL SESSION – Build the Campaign • Bring the learning together • Develop an integrated AI-powered digital marketing campaign strategy • Present the completed campaign approach PRACTICAL SKILLS YOU'LL DEVELOP Audience Targeting • Understand segmentation and customer insights • Move beyond broad audience targeting AI-Powered Content • Accelerate content ideas and copy development • Improve marketing workflows with AI Media Planning • Select channels according to objectives and audience behaviour Social Advertising • Understand paid campaign structures and fundamentals Creative Development • Create stronger headlines, advertising messages, and creative concepts Budget Optimisation • Understand advertising cost models • Make more informed budget decisions Performance Analytics • Interpret campaign performance data • Identify opportunities for improvement Campaign Strategy • Connect all campaign components into one integrated approach YOUR TAKEAWAYS By the end of the programme, participants will be better able to: • Understand how AI is changing digital marketing. • Identify relevant audiences and targeting opportunities. • Plan campaigns around clear objectives and KPIs. • Create AI-assisted content and advertising messages. • Develop structured social media advertising campaigns. • Manage advertising budgets more strategically. • Optimise campaigns using performance insights. • Measure engagement, conversions, and effectiveness. • Build integrated AI-powered marketing strategies. WHO IS THIS FOR? Digital Marketing Professionals • Enhance AI, campaign management, and optimisation skills. Social Media Managers • Strengthen paid social, audience targeting, and creative capabilities. Entrepreneurs & Business Owners • Understand how digital campaigns can support business objectives. Freelancers & Consultants • Expand digital marketing services and capabilities. Content Creators • Connect content development with advertising and campaign strategy. Marketing Students & Beginners • Build a practical foundation in modern digital marketing. Startup Teams • Develop a structured approach to targeting and campaign execution. WHY CHOOSE THIS FORMAT? NOT JUST AI • Understand how AI fits within the wider digital marketing strategy. NOT JUST ADVERTISING • Connect advertising with audiences, content, objectives, and analytics. NOT JUST THEORY • Apply learning through practical campaign-focused activities. NOT JUST CAMPAIGN LAUNCH • Learn how to monitor, analyse, and optimise performance. NOT JUST INDIVIDUAL SKILLS • Understand how every campaign component works together as one system. ©2026 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited. IN-HOUSE TRAINING Bring your own marketing environment into the learning experience. The programme can be customised around: • Target audiences • Existing campaigns • Brand messaging • Digital channels • Marketing objectives • Campaign KPIs • Content workflows • Advertising challenges • Budget considerations Private Groups | On-Site Delivery | In-House Training | Customised Programmes 📧 Contact us today to schedule a customized in-house, face-to-face session: [email protected]