Using Facebook to Promote Your Organisation

Facebook can be a valuable tool to promote your organisation, its activities and events. But simply throwing a few posts up every now and then no longer has any impact, thanks to the algorithm changes, introduction of reels and change in user behaviour. In this workshop you’ll find out what works and what doesn’t now, and how to make sure that the effort you put it is going to get you results that matter. • How to best set up your page to ensure you haven’t missed any easy wins • Making the most of pinned posts and featured sections to maximise visibility and engagement • How the algorithm works and how to work with it • What to post, when to post, and how often • Maximising your time investment when managing your Facebook page • Using Groups to grow your organisation and foster community engagement • The difference between Posts, Reels and Stories Bring with you your laptop (and charger/mouse) and make sure that you have access to your organisations facebook page. Coffee, tea and some light snacks will be provided throughout training 10am - 12.30pm. Lunch and question time 12.30pm - 1pm. Length 2.5 hour event with some question time at end. Start time Event activities will start on time, but if you are running late, you may still join. Location Inside - Marlak Room Requirements None Type of event and expectations Adult learning space - Guests are requested to turn phones to silent, where possible, remain seated for the duration of the event, be respectful to facilitator and attendees alike and exit discreetly when needed. Guests assume responsibility for their own safety. This event is not suitable for children. Accessibility This is a sitting event. Accessible parking is available at front of EcoHub, rooms are located on multiple levels via a ramp and toilets are available within the venue. For specific access requirements please feel free to call or email EcoHub at (08)9364 0191 or [email protected] Directions to EcoHub Please consider using public transportation. A bus stop, just a 2-minute walk away, is conveniently located near EcoHub and services multiple routes. EcoHub is located at 555 Leach Highway, Winthrop in the Piney Lakes Reserve. To reach us, if heading westbound, take the first left after Murdoch Drive on Leach Highway. If coming from the Fremantle area, continue on Leach Hwy across Murdoch Drive and use the designated U-turn just after the lights to move to the westbound lanes. Go back through the lights at Murdoch Drive and take the first left. Please park in the signed public carpark. Enews Subscribe to City of Melville Sustainability and Environment e-newsletter to stay up to date with upcoming environment and sustainability events in City of Melville. Recycling hub Bring the following items in household quantities for recycling at EcoHub when you attend: household batteries, printer cartridges, light globes, mobile phones and chargers, plastic bread tags, oral care products, plastic bottle lids, metal bottle lids, beer can clips and corks. For more recycling option check out Bottle Top Hill recycling events held at EcoHub monthly, second Saturday 9.00am to 11.00am.