Content That Sells - Live Workshop [SYD]

Make content people want to watch and they will buy ✊ A practical, hands-on workshop with Luke Cook and Matt Purcell. For the first time, actor and creator Luke Cook and marketer and entrepreneur Turn your expertise into content ideas, hooks and scripts—and create your first Matt Purcell are bringing their creative and marketing frameworks together in one hands-on day. Expect practical exercises, honest feedback and a few roasts. draft on the day, with direct feedback from Luke and Matt. Then walk away with clear plug and play instructions to make content that entertains and converts. You don’t need to be an actor to be entertaining. You need a good product, and a structure to think about how to communicate it in an entertaining way! Too many businesses just explaining what they sell without considering if it makes anyone want to watch/follow and buy! The result? Content that blends in, it’s boring, it gets scrolled past and makes selling impossible. And posting more of it won’t solve the problem. EDU-TAINMENT brings education and entertainment together to make your message enjoyable to watch, and valuable to watch—and connect that attention to what you sell. Bring your expertise. Leave with a 6 draft scripts, and a repeatable process that works for all facets of your marketing. Find your next idea. Learn a system for turning your knowledge, customer questions and offers into entertaining content on demand.Turn ideas into scripts. Get multiple script frameworks and use them to develop your own hooks, concepts and first content draft. Get feedback while you create. Put your work in front of Luke and Matt, find out what’s landing and learn what to improve. A few roasts may be included. Make better content generally Rethink the usual, and learn how to make all your content more entertaining, this isn’t just comedy, this is emboldening your statics, emails, and websites in general. Connect your content to sales. Learn how to adapt content for organic posts and paid ads, build a content funnel, and understand how your creative, offer, landing page and ad budget work together. Who it’s for Business owners, brand and marketing teams, creators, agencies and personal brands who want a repeatable way to make engaging content with a clear commercial purpose. Come ready to write, create and put your ideas to the test. Tickets Early Bird: $997 Standard: $1,500 Bring your team: save 10% when you book 5 tickets Includes fully catered lunch and barista coffee. Seats are capped at 100 per event to keep feedback personal and hands-on. Reserve yours now.