CPA Australia Discussion Group: Practice Advisory Partnership Network

The Practice Advisory Partnership Network is an official CPA Australia Discussion Group. It is designed for business owners in the accounting, bookkeeping, and financial services industry to connect with like-minded finance professionals and build meaningful, authentic relationships in a positive and supportive environment. At this Discussion Group, our primary goal is to foster authentic connections among practice owners based on shared values, interests, and experiences. You'll learn proven frameworks for creating strategic referral relationships that work for trust-based professional services and transitioning from compliance practice to advisory practice. This November session, Ignite Your Influence, features special guest Dr Neryl East, credibility expert and 2026 Educator of the Year (Professional Speakers Australia). How finance professionals can build credibility, communicate under pressure and increase their impact. Your expertise can earn you a seat at the table. But when the pressure is on, knowledge alone isn’t enough. For finance professionals, some of the most important moments are also the most challenging. Delivering an uncomfortable message. Presenting complex information. Answering tough questions. Speaking up when your perspective needs to be heard. It’s in these moments that credibility really counts. Yet even highly capable professionals can second-guess themselves, over-explain, hold back or struggle to communicate with the authority they already have. In this inspiring and highly practical session, Dr Neryl East shares the keys to communicating with influence when the stakes are high. You’ll discover how to stay credible under pressure, convey complex ideas with clarity and have impact when it matters most. Who Is It For This session is designed for business owners and practice principals in: • Accountants in public practice • Bookkeepers and BAS agents • Tax agents and advisers • Financial planners and advisers • Finance and mortgage brokers • Insurance brokers • Fractional CFOs and advisory consultants • Commercial lawyers Whether you’re presenting to a board, advising a client through a hard decision or pitching to a new referral partner, this session gives you tools you can use the very next day. What You’ll Learn In this session, you’ll discover: · The Credibility Essentials: What it takes to communicate with confidence and credibility in any interaction, including client conversations, meetings and presentations · The Influence Framework: A proven framework to ensure that when you speak, others take notice and act · The Inner Critic Shift: How to move past that critical voice in your mind and build the trust that powers your communication, strengthens relationships and gets results What To Expect – Session Format (1 Hour CPD) 6:00 pm – 6:30 pm | Doors Open & Welcome Networking Connect with fellow practice owners over finger food in a relaxed atmosphere. Start building relationships before the formal session begins. 6:30 pm – 7:30 pm | Educational Presentation Alexandra Quinn opens the session and introduces Dr Neryl East, who shares her framework for communicating with credibility and influence when the stakes are high. 7:30 pm – 8:00 pm | Facilitated Q&A and Discussion Put your questions to Neryl and Alexandra. Meet potential strategic referral partners and exchange insights with professionals who complement your services and share your values. 8:00 pm | Event Close Please note: No late entrance after 6:30 pm. Finger food will be provided. Why This Matters In a trust-based profession, your clients and referral partners are not only buying your technical skill. They are buying their confidence in you. When you over-explain, they hear uncertainty. When you hold back, they never see your full value. When you speak with clarity and conviction, they listen, they act, and they refer. Influence is not about being louder. It is about being trusted when it matters most. Why Join Us Being part of the Practice Advisory Partnership Network means you’re not alone on your business growth journey. You’ll meet potential strategic referral partners who understand the unique challenges in the finance industry and share your drive to grow. Together, you can exchange valuable insights, build trusted relationships and uncover new opportunities to expand your client base. Join us to create meaningful connections, explore collaboration opportunities and build lasting success for your practice and beyond. Registration Details Investment: Members: FREE (Finger food included) Capacity: Limited to 40 CPA members to ensure quality interaction Registration Deadline: Wednesday, 11 November 2026, 5:00 pm Contact & Registration Questions or Ready to Register? Contact Alexandra Quinn CPA 📧 Email: [email protected] Spaces are limited to 40 CPA members. Register early to secure your place. About the Practice Advisory Partnership Network The Practice Advisory Partnership Network is a monthly CPA Australia discussion group for accounting, bookkeeping, financial planning, mortgage broking and CFO practice owners who are committed to sustainable growth. We provide a structured platform for building strategic referral partnerships, transitioning from compliance to advisory services, and learning industry-specific business development strategies. Guest Speaker Dr Neryl East, CSP Dr Neryl East is an award-winning speaker, five-time author and authority on trust and credibility for leaders and brands. She has worked with leaders at the highest levels of business and government, and helps organisations communicate with credibility, especially under pressure. Neryl has been a TV and radio reporter, an Olympic announcer and a trusted adviser during some of Australia’s biggest public controversies. She holds a PhD in Journalism and was named 2026 Educator of the Year by Professional Speakers Australia. Neryl is a Certified Speaking Professional (CSP), a designation awarded to only a handful of speakers globally each year. Facilitator Alexandra Quinn, CPA Alexandra Quinn is an Authentic Leadership Expert, international professional speaker, certified business and mindset coach and best-selling author, co-author with Brian Tracy on Cracking the Business Mastery Code. As a Certified Public Accountant with 20+ years of experience across Big 4 accounting, banking and corporate finance, Alexandra brings rare credibility to the intersection of technical expertise and business growth strategy. As Convenor of the Practice Advisory Partnership Network and host of the Beyond Numbers Business Referral Network, Alexandra brings together accounting and finance professionals who are ready to build strategic referral partnerships grounded in shared values, not transactional exchanges. Upcoming Practice Advisory Partnership Network Sessions Mark your calendar for these upcoming topics: 10th December 2026: Can AI Build Trust? What It Means for Your Referral Network in 2027 Full schedule and registration details are released monthly. All sessions include CPD-eligible content, take-home resources, and structured networking. Event Photography Disclaimer By attending this event, you acknowledge and consent to being photographed and/or filmed. These images and videos may be used for promotional purposes, including but not limited to social media posts, website content, marketing materials, and future event promotion. If you prefer not to be photographed, please inform event organisers upon arrival and we will make every effort to accommodate your request. For questions about photo usage or to request removal of your image, please contact the event organisers.