Kindling Cafe | Coffee & Co-signs | Volume 1: Building Castles in the Desert

You can build the most remarkable castle in the world. Build it in the desert & nobody finds it. Join an exclusive group of 20-odd of Sydney's tech startup & scale-up leaders. We're discussing how building a great product is still the hard part, but it's stopped being the deciding one. The cliché we're seeing playing out is how first-time founders obsess over product, second-time founders obsess over distribution. And we're well & truly into the distribution age. Somewhat paradoxically, if you're a B2B founder or marketer; there's likely just 200-300 people you actually need to talk to. The ones who buy, fund, join, or vouch for you. So we'll talk about how you do that. Session 1 "Coffee & Co-Signs" covers: What's working in B2B tech storytelling right now, pulled from our own signal feed on thousands of posts How we're building for our customers parasocial relationships that drive real business results The key trends in playing out in B2B tech marketing across X & LinkedIn Hosted by Kindling Tech's Head of Strategy & Head of GTM; we divulge our normally gated insights.Coffee from 8, chats from 8:30am. Downstairs at our studio in Chippendale.