The Art of No: Why Strategy is Subtraction

We're all drowning in more. More channels, more messages, more decks, more "and also." Knowledge used to be scarce and hard won; now it's free, infinite, and everywhere, and any tool will hand you a hundred plausible answers before you've finished asking the question. In this Strat Chat, Daniel Pankraz Founder and Chief Strategist at OPEN Brand Consulting, will discuss how in a world of infinite everything, the rarest and most valuable thing a strategist can do is take things away, as anyone can add. Judgement is knowing what to leave out. Dan will unpack The Refusal Checklist and why it’s a strategists most important tool, as strategy isn't the art of the clever addition, it's the nerve to cross things off until only the truth is left standing. Join us in Sydney on 24 September for a chat you won’t want to miss.