How Growing Companies Can Attract and Keep Great People

Learn about strengthening your employee value proposition in a competitive market Session Details: For startups and growing companies, attracting great people is only half the challenge. Creating an environment where employees want to stay, grow, and build their careers can be just as important to long-term success. Today's workforce is looking beyond job titles and evaluating the full employee experience. Benefits, financial wellbeing, stability, and long-term career value are increasingly influencing where people choose to work and whether they choose to stay. Join us in-person or online for an informative session with Brendon LeLievre, Senior Manager of Business Development at Nova Scotia Pension Services Corporation, as we explore workforce trends, employee expectations, and practical strategies for strengthening your employee value proposition. Drawing on current workforce insights and experience supporting organizations across Nova Scotia, Brendon will share perspectives on how employers can use their total compensation offering to support recruitment, retention, and workforce stability. The session will also explore how retirement readiness and financial security fit into the broader conversation around employee value and organizational success. What We'll Cover • Trends shaping today's workforce expectations • Why employee value proposition matters in a competitive labour market • Strategies to support attraction and retention • The role of financial wellbeing and long-term security in employee decision-making • How Nova Scotia employers are rethinking benefits and workforce planning Who Should Attend? • Founders and co-founders • Startup and scaleup leadership teams • HR and People Operations professionals • Business owners and managers • Anyone responsible for recruiting, supporting, or retaining employees