Krazy Glue Messaging: Making Your Evaluation and Research Findings Sticky

Make your research findings stick! Learn how to distill key messages and communicate evidence in ways that busy decision-makers remember. As researchers and evaluators, people need our evidence more than ever nowadays. But with so much going on, interest holders have even less bandwidth to absorb the results we give them. The solution? Sticky messaging! Smaller and more innovative forms of reporting such as infographics and two-page briefs have become standard over the years. However, these shorter forms of communication require us to condense our extensive findings into much less content. We also need to isolate our key messages and make them “sticky” to ensure that busy decision-makers are able to understand, recall, and act on our key findings when the time comes. Join us for a fun and engaging workshop looking at what makes a key message “sticky” and leave feeling inspired to try something new! Learning Outcomes At the end of this session, you will be able to: • explain the benefits of using sticky messaging • describe the steps to isolate key messages from your research results • list ways to make these key messages stickier for intended users.