Brand & Deliver - Two Buckets, One Umbrella: Branding & Marketing

Build Your Brand & Marketing Strategy Marketing and branding are often used interchangeably, but they play very different roles in growing a successful business. In this interactive workshop, you'll learn how these two essential business functions work together and how to apply them to your own business with confidence. Designed for entrepreneurs, startups, and small business owners, this session will provide a practical overview of marketing fundamentals, branding strategy, and messaging. You'll also explore how AI tools can support research, planning, and brand development without replacing your expertise or authenticity. By the end of the workshop, you'll leave with greater clarity around your target audience, marketing approach, unique selling proposition, and brand voice, along with a practical framework you can use when working with marketing professionals or investing in your business growth. What You'll Learn Marketing Fundamentals • Understanding what marketing is and how it supports business growth • Identifying and reaching your target market • Marketing budget basics • Choosing effective channels and messaging • Using AI as a research and planning assistant Branding Essentials • Why branding is more than a logo • Developing your brand proposition • Defining your Unique Selling Proposition (USP) • Creating a consistent brand voice • Using AI as a drafting and ideation tool Attendees will leave with a practical one-page plan they can use to guide their own marketing, create content, plan advertising, or communicate more clearly about their branding and marketing. Light Lunch Included In Partnership with the Elgin/St.Thomas Small Business Enterprise Centre