At the Table: Words Matter – Communications and Your Business

Master corporate, crisis, and cultural communications at DRABPE’s At the Table workshop, hosted during BACD Do It in Durham week. Take a seat at the table for an impactful session on corporate communications: Words Matter: Communications and Your Business. Featuring a key presentation by Shellene Drakes-Tull, Founder of Sweet Lime Communications, followed by a workshop led by Abigail Guevara—a strategic communications advisor, senior writer, and Founder of Wise Words Communications—this session delivers actionable strategies to elevate your brand's messaging. Strong communication and public relations do more than just get your name out there—they protect your reputation, foster cross-cultural alignment, and grow your bottom line. Whether you are navigating day-to-day audience messaging, managing brand reputation during critical moments, or communicating across diverse cultural landscapes, this workshop equips you with the tools to lead with clarity and impact. What You’ll Discover: • Strategic Audience Engagement: Identify and connect meaningfully with your key target audiences to build brand equity. • Crisis Communications: Prepare for, navigate, and protect your business’s reputation during critical or challenging situations. • Cultural Communications: Adapt your messaging effectively across multicultural markets and diverse demographic segments. • Brand Storytelling: Formulate a cohesive corporate communications voice that aligns with your organizational goals.