BACD Business Fundamentals: Marketing & Sales

This session will help you create a marketing plan that targets your ideal customer and help you identify the marketing tactics. Marketing and Sales: Marketing drives sales. Let’s build your strategy. Without a clear marketing and sales strategy, your business risks wasting time, money—and missing out on customers. In BACD’s Marketing & Sales Session, you’ll learn how to attract the right audience, build your brand, and convert leads into loyal clients. We’ll help you create a strategy that works for your business and budget. Here’s what we cover: • Branding and your value proposition • Online and offline marketing tactics • Lead generation and client acquisition • Sales strategy and follow-up process • Digital tools and web elements that support growth This session is part of our Business Fundamentals Series, which also includes Start Up, Business Planning, and Finance & Operations. Take them in any order—sessions run monthly with flexible times. Join us and start building a marketing and sales strategy that gets results.