AI, Tech, Humanity& The future of Brand building

AI, Tech, Humanity and the Future of Brand Building French Tech Berlin × sasserath 1871 Artificial intelligence is rapidly changing the way brands are built, experienced and grown. From creative development and content production to personalisation, customer experience and measurement, AI is opening up new possibilities, while also raising fundamental questions about what makes a brand distinctive, trusted and valuable. As AI-generated content becomes increasingly part of our everyday lives, how should brands navigate the balance between efficiency and creativity, technology and human connection, innovation and authenticity? And if AI can help create almost anything, what becomes a brand’s real competitive advantage? Bringing together perspectives from across the brand ecosystem, including agency, publisher, AdTech and brand-side leaders, this discussion will explore how AI is moving beyond experimentation to create real business impact, and what it means for the future of brand building and growth. Agenda 18:00 — Doors open & drinks19:00 — Welcome & panel discussion20:00 — Networking22:00 — End 📍 SUPERMARQUE concept store, Berlin