UPSCALE DAY BERLIN

UPSCALE LANDS IN BERLIN. The agencies and brands remaking advertising and digital media, the tools they're using, and the people behind the work, all in one room. What makes this different? A straight look at what AI is actually doing for advertising and digital media right now — the workflows that work, the ideas landing with audiences, and where the craft is heading next. Real work, shown by the people making it. Including the parts that are harder to talk about: trust, transparency, and Europe's new rules. Who should attend? Anyone who builds, directs or signs off on creative work in advertising and digital media. Creative and marketing leads. Agency teams. Art directors. Producers. Studio founders. The people making AI part of how they work. ​The schedule Coming soon... Why are we hosting this? Because in Berlin, the future of media isn't a keynote topic, it's Tuesday. Agencies here are already living it. We're bringing the scene together to talk straight about where it's really going, over drinks, among the people actually doing it. Fine Print: Please note, this event will be photographed. Magnific reserves the rights to use photographs and video from the event for marketing and communication purposes. By attending this event you consent to your image being used for these purposes. Questions? DM us directly.