How to Catalyze Change: Promoters as Levers for the Circular Economy

🌐 ​Language: English ♿ ​Wheel-chair accessible upon request This is a hybrid session: join us in person at Munich Urban Colab or online via the livestream link [coming soon]. Who actually drives change inside organizations – and what happens when a crucial role is missing? Drawing on the promoter model from innovation research and hands-on experience from CIRCULAR REPUBLIC's Circularity Catalyst program, this talk unpacks the four roles (power, expertise, process, and relationship promoters) that make real circular economy transformation possible inside companies. After a short keynote on the model, participants work in small groups on three realistic cases of stalled CE initiatives, diagnosing which promoter role is missing – and what a first effective intervention would look like. The session closes with space for questions and discussion. Takeaways: a framework to diagnose blocked change processes in your own organization concrete starting points to become an effective promoter yourself real-world examples from working with startups and companies in the Circularity Catalyst program