The Future of Growth: Winning in a World of Imperfect Data 🔮

The data is blurry. The pressure to perform is very real. Privacy changes, fragmented customer journeys, new acquisition channels and AI are rewriting how mobile and app companies measure what works and decide where to invest. What a time to be alive! So what does growth look like today, really? Join Bïrch + Hardal for an evening with the people figuring that out in real time. One room, two sides of the same problem: Birch on acquisition and performance, Hardal on measurement and data. We'll get into questions like: Which signals can you actually trust? Where are we losing visibility? Attribution vs. incrementally: which one should actually inform budget decisions? What changes when AI reshapes both acquisition and measurement? And if you had another €100k to spend on growth tomorrow, where would it go, and why? You'll hear from:Barış Gürbüzler — CEO, HardalMikhail Trofimov — CEO, BïrchWho it's for:Founders, Heads of Growth, UA leads, performance marketers, growth analytics and measurement teams, and agencies working with app clients. Agenda: 18:30 — Doors open 19:00 — Panel discussion + audience Q&A 20:00 — Networking Small room, practical questions, real humans, friendly vibes. Come ready to compare notes, and to argue politely about the rest!🐦‍⬛💛🌭