GTM the Smart Way - From Product to Traction

Go‑to‑Market Strategy for founders who want to scale the smart way How do you get real customer traction without relying only on direct sales? In this session, Kaj Hagros, Managing Partner at Redstone, walks through practical ways to bring your product in front of the right audiences and build momentum early. You will hear concrete examples of startups that created scalable and sometimes unconventional go‑to‑market systems that helped them turn attention into growth. About the event This workshop focuses on how to design a go‑to‑market approach that grows with your company. You will learn how to reach customers where they already are, how to replace cold outreach with more effective methods, and how to build a GTM system that is repeatable and resource‑efficient. Whether you are preparing to launch or already scaling, this session gives you a clearer way to think about getting your product into the market.