The Rules of Engagement: Black Friday sales & engaging social content

Join us for an evening of digital marketing chitchat, pizza and drinks. Join us for two useful talks, as well as time at the beginning for pizza, soft drinks, chatting & networking. Plus the usual favourites Latest News, Social Sin Bin, Stuff We Like and The Tools of Engagement. BLACK FRIDAY: How BBF unsubscribed to win sales If you're in e-commerce, your Q4 will revolve around BFCM. But is the race to the bottom worth it? Kezia Williams, Brand Manager at Bristol Beer Factory, argues you should rise above the temptation to discount to win your independent buyer. Best of all, this approach is not just for Christmas! The strategy behind creating engaging Instagram content Tash Salkeld (better known as contentwith.Tash) will talk us through: • Creating videos that get views - tips for grabbing attention and keeping people engaged • The bigger picture - how your overall content works together to grow your account, beyond one viral post • Putting it into practice - how Tash approaches content, branding and promoting a launch or event as part of a wider social media strategy Timings Arrive from 6pm for drinks, pizza and chitchat. Talks will start at 6:30pm and end at 7:30pm. The Rules of Engagement is a digital marketing group and meetup which takes place every other month in Redcliffe for talks, panel discussions and casual networking. No pressure, just come along to learn a little about a lot! Find us online @ROEBristol or Rules of Engagement group on Facebook