Start, scale and monetise on YouTube - Workshop

In this practical, in-person workshop, Rob Malone will show you how to approach YouTube as a business tool, whether you're thinking about starting a channel, already publishing videos, or want to get more from the content you're creating. What we'll cover You'll learn how to: • Decide what kind of videos you should be creating for your business • Find topics your potential customers are actually searching for • Create videos that attract the right viewers, not simply more views • Understand what makes people click and keep watching • Build a YouTube strategy you can realistically maintain • Turn individual videos into a growing library of useful content • Use YouTube to support your wider marketing and business goals There'll also be plenty of opportunity to ask Rob questions and apply what you're learning to your own business and YouTube channel. Who is this workshop for? This workshop is designed for business owners, consultants, marketers and small marketing teams who want to use YouTube more strategically. You don't need an established channel or thousands of subscribers. You can come along if you're starting from scratch, trying to revive a channel you've neglected, or already publishing and want to understand how to grow it. Part of Raise Your Visibility LIVE Workshop Day This workshop takes place on Wednesday 7 October in Belfast as part of the Raise Your Visibility LIVE Workshop Day. It's a hands-on day designed to help you work on different parts of your online visibility, with practical sessions you can take back and use in your business.