Social Media Workshop for Small Businesses

A practical, jargon-free afternoon on content, AI, security, Meta Ads and analytics for small business owners on the Fylde Coast. Posting on social media but not sure it's working? This hands-on afternoon workshop from Meridian Media covers what small businesses need to know to get real results from social. There's no jargon and no fluff, just practical advice you can use the same day. This isn’t about going viral or becoming an influencer, but rather practical ways to use social media for your business. We'll show you how to create content your customers care about and how to get far more out of every photo and video you make. We'll also cover how to keep your accounts safe and how to use Meta's own tools to grow your page, run ads and track how you're doing. What we'll cover • Types of content. How to create content that speaks to your audience ("sell the sizzle, not the sausage"), use the 80/20 rule and train the algorithm to find the right people. We'll also cover long-form vs short-form, and which platforms are worth your time. • Getting the most from your creatives. You'll see how one short video can become a YouTube video, a reel, a short, graphics, tips posts, photos and stories, so you create once and post many times. • AI and AI content. What generative AI can do for your business, and the mistakes to avoid, with real local examples. • Security. Simple steps that dramatically cut the risk of your account being hacked: 2FA, correct recovery details, admin access and strong passwords. • Meta Business Suite. How to set it up properly and grow your page by inviting the right people, not everyone you know. • Meta Ads Manager. Setting your budget, goal, audience and creatives, and how ads actually find their audience. • Analytics. Reading your insights and benchmarking your page against competitors. • What's new and what's old news. The latest platform changes and what's worth jumping on. • Q&A. Bring your questions. Who it's for Business owners, sole traders, and marketing or admin staff who manage their business's social media and want to do it better, whether you're just starting out or feel like you've hit a wall. What to bring Your phone or laptop, and your login for your business's Facebook page if you'd like to follow along. About your host Meridian Media is a Blackpool-based digital agency offering web design, SEO and digital marketing for small businesses across the Fylde Coast. We work with local businesses every day on their websites, social media and advertising, and this workshop shares what actually works. Tickets Back To School Early Bird - £35 (Ends Oct 7th) General Admission - £49 per person Bring A Colleague - £79 (two people from the same business.) Free on-site Parking (Details must be given at reception.) Starbucks Coffee and Bar Open on 1st Floor