Win New Business Through LinkedIn

Your next client could already be watching. Learn how to build a reputation that sells and turns attention into opportunity. A potential client can spend months getting to know your business without you knowing they even exist. They can see how you think, what you know and whether you understand their world — all before they ever speak to you. That’s what makes LinkedIn so interesting from a business point of view. Used properly, it can build familiarity and trust long before there’s a sales conversation. This workshop is about showing you how, with a little more purpose, LinkedIn can become one of your most useful marketing tools. We’ll get into: • What you actually want to be known for • How to position yourself around your expertise • What’s worth talking about (and what probably isn’t) • How to turn what you know into content people want to read • How to get that content in front of the people you want to work with • And most importantly, how to turn attention into conversations and new business This isn’t about posting every day, chasing likes or trying to become a LinkedIn personality. It’s about turning what you know into a reputation that brings business to you. You’ve built the expertise. Now make sure the right people know about it.