AI for content creators: You be the boss

Face to face training with expert trainer Dan Mason Trainer - Dan Mason What’s it about? This hands-on workshop aims to put you in the AI driving seat. It won’t try to convince you that AI can replace humans (because it can’t), but it will explore how AI can be a powerful partner in producing and re-purposing content for diverse audiences. It’s about working smarter, faster and staying in control to create engaging stories using text, images, audio and more. With the AI landscape changing daily, the training will help participants to understand which platforms work best for different tasks, including ideas, research, transcription, image generation, scriptwriting, data and more. As well as sharing a variety of free online AI tools, the training will use a series of specially-developed, simple-to-use web apps. These help the day run smoothly while demonstrating how creators no longer have to rely on others to provide the tools they need. Want to learn video skills? The AI training runs alongside a partner workshop dedicated to mobile video. The courses, both led by trainer Dan Mason, run on consecutive days. For joining details see Shoot and Edit Mobile Video for Social Media. What will I learn? • Ethical use of AI for search, research and ideas. • Tips for creating and optimising AI prompts. • How to create explainer story drafts • Tips for creating generative images (and when not to use them). • How to draft audio and video explainer scripts. • Examples of AI innovation and pitfalls. • Free AI tools for transcription, image enhancement, background removal and more. Who’s it for? Journalists, content creators, marketers and communication professionals from any background. No prior experience of AI is required. Important: This workshop is not intended as a forum for debate on AI and does not imply support for the use of AI. The aim is to help you decide how AI might be used responsibly and productively in your own work. Participants will not be asked to register for any platform if they don’t wish to. What equipment will I need? A laptop computer (without wifi restrictions, if company-owned). Other tools used during the morning may require registration, so please remember your Gmail account details. Timing: 10am - 3pm