Maximising Footfall for Christmas: Workshop

Get your business ready for Christmas with this practical ideas workshop to attract local shoppers and give them a reason to step inside. Give people a reason to shop with you this Christmas Christmas is approaching, and there’s already plenty to do. Finding time to promote your business can easily slip down the list. This practical, two-hour workshop will help you choose a few achievable ways to get noticed and encourage more people through your door during the Christmas shopping season. We’ll focus on things you can do with the time and budget you have, from making your Christmas offer clear to connecting what people see online with what’s happening in your business. What we’ll cover • Give people a reason to visit: highlight gifts, products, services or experiences that make Christmas shopping easier. • Get noticed locally: use your shopfront, social media and online business information to show what’s available. • Make promotions work for your business: explore bundles, gift vouchers and other ideas that don’t rely on discounting everything. • Work with your neighbours: consider simple ways to recommend each other and encourage people to explore nearby businesses. You’ll work on a short Christmas promotion plan, with three practical actions to prioritise before the festive rush. Who is it for? Particularly useful for shops, cafés, salons and other high street businesses looking to attract Christmas customers. Anyone interested in the topic is welcome. When and where Tuesday 24 November 2026, 6pm to 8pm Join us in person at Cynon Linc, Seymour Street, Aberdare, CF44 7BD, or you can attend online. Tickets • Free if you’re from Aberdare. • £10 if you’re from outside Aberdare. We’ll ask you to confirm your location when booking. Online attendees will receive joining details by email. Parking and access A small number of accessible parking spaces are available at the rear of Cynon Linc. Public car parks include High Street and Library car parks. Please check signs for charges and restrictions. For access requirements or questions, contact [email protected]. This is a standalone workshop within the Mastering Marketing series. You can attend this session, the January workshop, or both. Book your place and start planning your Christmas promotion. In partnership with Pen y Cymoedd, we're launching the brand-new Mastering Marketing programme – designed for social enterprises, third-sector organisations, small/micro businesses and high street businesses looking to boost their marketing game!