Social Media Without the Faff: Create Content That Works for Your Business

Social media can be an incredibly valuable tool for your business, but creating content consistently can often feel time-consuming, confusin Join us for a practical Built By Her session with social media and marketing consultant Laura, who will show you how to approach social media with more clarity, confidence and intention. This session isn’t about becoming an influencer or spending every waking hour online. It’s about understanding how social media fits into your wider business, creating content that supports your goals and finding an approach that feels manageable for you. What we’ll explore ✨ How to use social media as a genuine business tool ✨ The difference between creating content for a business and being a content creator ✨ How to plan and create engaging carousels ✨ How to film short-form videos and talking-to-camera content ✨ What to measure and how to recognise whether your content is working ✨ The role of AI in social media and how to use it effectively ✨ Practical tips and tricks to make content creation easier What you’ll leave with You’ll leave with a clearer understanding of how social media can support your wider business ecosystem, along with practical ideas for creating content without it feeling like such a faff. Whether you’re unsure what to post, lacking confidence on camera or struggling to understand whether your content is actually working, this session will help you develop a simpler and more intentional approach. As always, there will also be time to meet other local women in business, share ideas and build genuine connections within the relaxed and supportive Built By Her community. About Laura Laura is a social media and marketing consultant who spent 11 years building her career in corporate marketing before launching her own business in January 2026. After working within the male-dominated sports industry, she now partners with women-owned wellness, fitness and lifestyle brands across Cheltenham and the Cotswolds. Her aim was to create a career that offered ambition without burnout and to help other businesses approach their marketing with the same clarity and intention. Highly organised and full of ideas, Laura brings strategy, creativity and commercial thinking together to give businesses the direction they need. She works as a genuine extension of her clients’ teams, creating thoughtful, aligned marketing without the faff. Event Details 📅 Tuesday 17th November 🕕 6:00pm – 8:00pm 📍 The SiTE, Cheltenham