Stop Guessing, Start Growing: Marketing Essentials for Independent Business

Sheryl Tipton, CFCIM, Chartered Marketer is a Chartered Marketer with more than 30 years of experience helping businesses of all sizes build clear, confident and sustainable marketing. As Founder of Tipton Marketing in West Sussex, her clients have included the RSPCA, Superdry and Scout Store. She founded Tipton Marketing to offer the same quality of strategic thinking to smaller businesses that bigger organisations take for granted, tailored to your specific goals rather than a generic template. This session is designed specifically for small independent businesses and will cut through the noise to show you what really works. You will leave with practical, easy-to-implement actions you can put in place straight away, covering five areas: Planning your marketing so it supports your actual business goals rather than just keeping you busy. Identifying your ideal customers and understanding exactly how to reach them, without spending money reaching people who will never buy from you. Creating content that builds trust and speaks directly to the people you most want to attract. Choosing the right marketing channels that work harder for your business rather than spreading your effort too thin. Using simple, meaningful metrics to show what is working and where to focus next, so every marketing decision is grounded in evidence rather than guesswork. This session is for any small business owner, sole trader or independent retailer who wants to spend less time on marketing that does not work and more time on marketing that does. Wednesday 30th September, 6pm to 8pm, East Beach Café, Littlehampton Free to attend. Register via Eventbrite