Sell More Without Working Harder (Leamington Spa)

** This event is FREE for members. Please enter your access code above to unlock your ticket ** Many founder-led businesses win sales through relationships, instinct and sheer effort. It works until it doesn’t. Deals become inconsistent, follow-up gets missed, the sales pipeline is difficult to predict, and the founder remains at the centre of every important deal. This session looks at how to move from relationship-led, founder-dependent selling to a predictable sales engine with a clear process built around how your customers actually buy. The result? More consistent sales, less reliance on the founder, and a business that can grow without simply working harder. Join Helen Evans, who has spent almost three decades in sales, at organisations like WSP, Capgemini Engineering, and Babcock International. She founded Business Growth Support Services to support founder-led businesses that have outgrown informal selling but aren't ready for a full-time Sales Director. Her focus is replacing founder-dependent selling with something predictable: clear structure, a repeatable rhythm, and pipeline data you can actually trust. Helen’s view is that most sales problems are really leadership problems. What works through instinct and personal relationships stops working as a business grows, and the fix isn't more effort, it's design. As she puts it, sales should become boring, reliable and controllable. Discovered us through Luma? Welcome to The 51% Club – a free-to-join national community for women who are building something. Whether that's a business, a creative practice, a freelance career, or something in between: we'd love for you to become part of it. Find out more and join for free: the51percent.club. This event is free for 51% Club members and £15 for non-members. 💗