Building Trust in the Age of AI: The Human Advantage

We've designed this session for agency leaders and marketing professionals who know their best work comes from understanding what actually moves an audience, and are wondering how to protect that thinking as AI reshapes paid media, campaign development, content and demand gen. This panel brings together four experts at the sharp end of modern B2B marketing to explore what it really takes to build visibility, pipeline, and trust in a world saturated with AI-generated noise. What We'll Cover How AI is reshaping paid media, from bidding and targeting to ad formats and what it means for your ROI and visibility. Why differentiated brand thinking is the real growth lever for B2B tech companies navigating complex, long sales cycles. How to build demand generation programmes driven by real intent, not generic content flooding already noisy channels. Why visibility without authenticity is just noise, and how to invest in the human side of your marketing to build trust that lasts and converts. All guests can enjoy for a free water taxi ride to and from Granary Wharf to Department at Leeds Dock. The panel will include: Mark Blaylock, Fox Agency Nick Washbourne, Convertsense Adam Shire, Serviced Gerard Savva, We are Magpie Becky Dam, We are Magpie Host: Clare Shutt, Department