Yorkshire Indie Business Club | Sleigh Your Brand!

SLEIGH YOUR BRAND SLEIGH YOUR BRAND 🎄Create seasonal content that still looks like YOU. Halloween arrives and suddenly everything is orange and black. December hits and Instagram becomes a sea of red, green, snowflakes and festive fonts nobody would touch for the other 11 months of the year. You don't need to completely rebrand your business every time the calendar changes. Sleigh Your Brand is a practical Yorkshire Indie workshop all about creating seasonal content that joins in with the moment without losing what makes your brand recognisably yours. We'll cover how to: • Use colour, typography, hierarchy and spacing to create stronger designs • Add seasonal imagery, textures and graphics without overwhelming your brand • Design different messages properly — from offers and events to opening hours, gift guides and last-order dates • Keep your brand voice consistent when the season changes • Create seasonal content across Attract, Connect, Nurture & Convert — so Christmas doesn't become six weeks of BUY MY STUFF • Build reusable seasonal ideas and assets that'll save you time next year too And we'll be putting it into practice. You'll work with your own branding, experiment with seasonal adaptations and start creating your own Seasonal Brand Toolkit. Although we'll be using Halloween and Christmas throughout the workshop, what you'll learn can be used for Valentine's, Easter, Mother's Day, summer campaigns and pretty much every seasonal moment that comes after it. Bring your laptop or tablet, have Canva ready to go and bring your usual brand assets. The season can change. Your brand shouldn't! 🎄🖤