The Marketing Club Leicester: Creating a marketing plan

Practical workshop in Leicester for businesses that want to create a marketing plan to provide direction for their marketing. Kickstart with a clear, actionable marketing plan tailored to your business goals. This in-person workshop will guide you through the essential steps to develop a robust marketing plan that focuses on your market, message, and media. What you will learn By the end of the session, you will know how to create a personalised action plan that aligns with your time and budget, helping you to promote your business more effectively. What we will cover • Market: Understand your customers by segmenting your market and defining who you need to connect with. • Message: Craft clear, compelling messages that reflect your vision and unique selling points. • Media: Identify the most effective marketing channels to reach your potential customers. Interactive and practical approach The session will include practical tips, a concise presentation, and an opportunity for Q&A to ensure your questions are answered. You will also have time to start your marketing plan, so bring your laptop. Places are limited to 12 delegates so book early to avoid disappointment! About your trainer Shamshad Walker is a Marketing Consultant and Trainer. She has been supporting businesses for over 15 years and helps them to take control of their marketing. She has delivered training and one-to-one mentoring for the local Growth Hubs, as well as organisations including NatWest Bank, Nottingham Business Venture, Nottingham Trent University, the University of Leicester, and Local Councils. Her practical approach helps businesses build confidence, improve visibility and generate growth.