Beyond the Funnel: Building a Customer Acquisition Engine That Actually Scales

Most music tech founders can point to a product they are proud of. Fewer can point to a marketing engine that matches it, and that gap tends to show up first in customer acquisition: channels that used to work start costing more, new segments and territories feel out of reach, and it becomes hard to know who to hire to fix it. Join us at H.O.M.E for a roundtable with Matt Soczywko, founder of Resonant Co., a fractional CMO practice built for Seed and Series A companies. Matt led marketing at Audiomovers from early-stage startup to globally recognised pro audio brand, securing partnerships with Avid and PMC and growing revenue year on year, and he currently holds two fractional CMO engagements across the sector. In this session, we will cut through some of the noise around social media strategy and upper-funnel marketing, an area where Matt sees a lot of confusion and myth-making among founders. We will look at how to approach customer acquisition and market expansion from first principles, what actually drives acquisition costs up, and how founders can think more clearly about hiring, whether that means a marketing, growth or social specialist, an agency, or a fractional lead. Come ready to work. This is an interactive roundtable, so please bring a customer acquisition or go-to-market challenge you are currently working through. You will have the opportunity to discuss it in the room and get input from Matt and your fellow attendees. Topics may include: Customer Acquisition, Channel Strategy, Acquisition Cost, Market and Territory Expansion, Positioning, Go-to-Market Planning, Marketing Hiring, Partnerships as Distribution. Only 10 attendees will join this roundtable, so please only sign up if you are committed to attending. We will repeat the format if there is additional demand.