From Signal to Close - The New AI Sales Motion

AI is changing every stage of the sales process, from identifying the right accounts to navigating complex buying journeys and turning context into action. Join Dust, Attio, and Vanta for an evening of stories, live demos, and practical discussion about how modern GTM teams move from signal to pipeline, from trust to revenue, and from context to coordinated action. Each company will share a focused look at the workflows behind its sales motion: Attio: Will Jackson, UK & Europe Sales Lead Vanta: Mike Day, Sales Manager Dust: Nicole Kreider, UK and Security GTM The evening will close with a shared conversation and audience Q&A on AI, sales workflows, and what it takes to move from experimentation to repeatable processes. This event is for RevOps leaders, sales leaders, GTM operators, and AI transformation leads who are thinking seriously about how AI can support their teams without removing human judgment. Come for the ideas, stay for the drinks, snacks, and conversations with others building the next generation of sales workflows.Dust​Dust is on a mission to rewire the way companies work with multiplayer AI. It gives teams a shared workspace where humans and agents collaborate with the same company knowledge, tools, and goals, turning individual AI use into compounding organizational capability. Dust is used by AI Operators at the world’s fastest-moving companies to build, deploy, and continuously improve the agents that power their work.AttioAttio is the agentic CRM that meets you where you work, compounds every customer signal into context, then acts on it across your pipeline to let you move at unmatched speed and scale. Teams use Attio to get ahead, always know their next move, and raise the ceiling on what's possible.VantaVanta is the leading trust management platform, helping more than 16,000 companies—including Nando’s, Lovable, Legora, Icelandair, Dust, Intercom, and many more—automate compliance, manage risk, and build customer trust. Vanta brings security and compliance into one place, helping teams reduce manual work, strengthen their security posture, and prove trust as they grow.