How Financial Services Are Using AI, Creative & UGC to Scale Paid Social in 2026

Paid Social Isn't Broken. Your Creative Is. Central London | October 15th | 12:00–14:30Free lunch | Invite only | Fintech & Financial Services brands only Most paid campaigns don't fail because of targeting, or budgets, or bidding. They fail long before someone clicks an ad.They fail because the creative isn't good enough.The platforms have changed.AI is changing how content gets made.Creative testing has become more important than audience targeting.UGC is no longer a "nice to have." And marketers are being asked to produce more creative than ever before, with the same team, the same budget and half the time. That's exactly why we're hosting this roundtable. This isn't another paid social event. It's a conversation about the thing that's now driving paid performance: Creative. We'll be bringing together a small group of financial services marketers to unpack what's actually working inside today's paid campaigns for honest conversations with marketers dealing with exactly the same challenges you are. What we'll cover Creative is now your biggest growth lever The platforms are smarter than ever and if your creative doesn't stop the scroll, nothing else matters. We'll discuss what high-performing creative for the biggest names in financial services actually looks like today. Creative testing without slowing your team down The fastest-growing brands aren't producing perfect ads. They're producing more ideas. Learn how leading financial service brands are building creative testing into every campaign without creating bottlenecks. AI isn't replacing marketers. It's replacing bad processes. Everyone's talking about AI. Very few people are talking about how they're actually using it. We'll explore where AI genuinely saves time, where AI-generated UGC fits into the mix, and where human creativity still wins every time. Why paid social has become a creative game Meta, TikTok and LinkedIn are rewarding better content, not bigger budgets. We'll look at how brands are adapting creative for today's algorithms instead of relying on yesterday's targeting tactics. Building a content engine instead of one-off campaigns Most financial service brands launch campaigns but the best ones build systems. Learn how paid, organic, creators and UGC can work together to create momentum instead of constantly starting from scratch. Measuring creative, not just media Which ads actually deserve more spend? How do you know what's driving performance? And what should you stop measuring altogether? We'll cover the creative metrics that actually matter. Who should attend? This session is exclusively for fintech and financial services brands. Ideal for: Heads of Growth Performance Marketing Managers Paid Social Leads Brand & Creative Leads CMOs Founders responsible for growth Sorry agencies and suppliers, this one's just for brand-side teams. Why people keep coming back These aren't networking events. They're working sessions. We've welcomed marketers from Monzo, Wise, Chip, Shares, Tembo, Snoop, GoCardless and many more. The conversations are honest. The insights are practical. And you'll almost certainly leave with a few moments of: "We should've done that months ago." Hosted by Growth Gorilla We've helped 50+ fintech and financial services brands grow, including billion-dollar businesses. Every month we sit inside paid accounts, launch campaigns, test creative, work with creators and solve the exact problems we'll be discussing around the table. Which means this won't be theory. It'll be the conversations we're already having every day. A final thought... The biggest opportunity in paid social today isn't finding another audience. It's giving the algorithm better creative to work with. If your paid performance has plateaued, or your team can't produce creative fast enough, this roundtable is for you. Seats are intentionally limited to keep the discussion valuable. They usually don't stay available for long. Reserve your seat today.