How FinTech's best marketing leaders earn their seat

Countless FinTech marketing leaders are busy building the case for their next seat, whilst defending and expanding the one they’ve already got. The ones who get taken seriously are the ones who’ve proven that marketing can be and is a commercial driver, not just a brand and campaigns function. In FinTech, ‘being commercial’ isn’t just knowing your numbers, it means operating credibly inside the constraints of an industry where boards scrutinise every function hard against commercial return. To help you navigate your marketing career in the FinTech sector, Jaemien Serrano wanted to bring together people who’ve successfully lived that shift. You'll have the opportunity to hear from two vantage points - marketing leaders who've expanded their own remit and a CRO on the other side of the table who earns more scope and budget. She'll be sitting down with: Paul Taylor, Fractional CMO, Investor and Advisor Matt Cockayne, GTM FinTech Advisor (former CRO) Jasper Martens, Group CMO at PensionBee UK Together, they'll be discussing: What commercial credibility means for a marketing leader in FinTech Which metrics to own and which relationships to build if you want a genuinely commercial seat How to defend the mandate under pressure - what happens when budgets tighten or ownership changes With limited spaced available, register to secure your seat now.