Performance Creative in 2026: What's Actually Working

Growth Marketing Pros UK Present: Performance Creative in 2026: Experts Share What’s Actually Working Creative is the new targeting. As media buying becomes more automated and AI makes production faster, the advantage comes from knowing what to say, why it will resonate and how to turn performance data into the next creative decision. Join this Growth Marketing Pros UK in-person meetup for three practical sessions showing how teams in leading gaming and DTC brands move from insight and strategy to testing, results and iteration. 📅 Sept 24, 2026 | 18:00 to 20:00 📍 Canvas Offices, Holborn, London 🍕 Pizza, drinks and networking included What to Expect 🎮 Stefana Pesko, Director of Performance Marketing @ Product Madness How gaming teams turn player motivations into testable concepts and connect early creative signals with downstream value. 🛍️ Jordan Perez-Hughes, Marketing & Creative Director @ Catalyst How DTC teams identify winning angles, use motivations and objections in the brief, and turn results into the next production cycle. 💻 Yoann Pavy, Chief Growth Officer @ AiApplyHow tech B2C companies build converting ads that actually make users to click and become a paying customers. Agenda 🚪 18:00 | Doors open, pizza, drinks and networking 👋 18:30 | Welcome from Growth Marketing Pros UK 🎮 18:40 | Stefana Pesko 🛍️ 19:00 | Jordan P.H 👩‍💻 19:20 | Yoann Pavy 🤝 19:40 | More Networking Who Should Attend ✦ Performance and growth marketers ✦ Creative strategists and user acquisition leaders ✦ Heads of growth and marketing ✦ Founders, agency leaders and senior operators ---- This event will be hosted and sponsored by Canvas Offices. They provide personalised flexible office space across bright and booming neighborhoods across 14 buildings in London for teams of every size with amenities including meeting rooms and event spaces. The Canvas team will be there all evening, if you’re interested in looking around before or after the event. ---- About Growth Marketing Pros UK Growth Marketing Pros is a curated community of 2,300+ senior growth marketers, originally founded in 2018 and built around one simple idea: bringing marketing professionals together to share practical knowledge, real challenges and sharp industry conversations. Supporting partners: Canvas Offices Product Madness Catalyst