Talking Tachles: Community, Storytelling and the Campaign to Bring Sasha Troufanov Home

We are delighted to invite you for a special Israeli Tech Parliament evening with Shiri Grosbard, Co-Founder of G-CMO, Israel’s leading community for global marketing executives. Shiri brings over 20 years of experience in marketing and employer branding, including leadership roles at Amazon, AppsFlyer, Verbit, Join, and Internet Gold. She is a keynote speaker, community builder, and a strong believer in the power of storytelling, leadership, and human connection to create meaningful impact. In this session, Shiri will share the story behind the global campaign to bring Israeli hostage Sasha Troufanov home. The campaign united thousands of people across dozens of countries around a simple daily ritual, showing how community can become one of the most powerful forces for hope, resilience, and action. This will be a conversation about marketing beyond brands, community beyond networking, and the role each of us can play when a story becomes a shared mission. Agenda18:30 – Arrival, drinks and networking19:00 – Talk with Shiri Grosbard20:00 – Firgun time20:15 – Networking and drinks As always, the event is free and designed for members of the Israeli Tech Parliament community, bringing together founders, operators, investors, and senior leaders across the UK-Israel tech ecosystem. Spaces are limited, so please register only if you plan to attend.