The Expansion Playbook

Expanding your range without holding stock, with HyperSKU. Dropshipping and print-on-demand have matured well beyond AliExpress. This session covers vetted suppliers, quality control, branded packaging and warehousing in the US, Europe and China. You'll also hear when testing products this way makes sense, and when it doesn't. Handling returns across borders, with Return Helper. International returns quietly erode margins. Learn how local return addresses, fast inspection, relabelling, and resale or return-to-Amazon workflows can turn returned stock back into revenue. Converting the traffic you already have, with MageCloud & Comerix. This session draws on over a decade of building and optimising Magento, Shopify and WooCommerce stores. It also looks at how AI is changing the way businesses keep hold of customer relationships. Running it all without drowning in spreadsheets, with Weekly. See how DROIX brought inventory, purchasing, listings, pricing and marketplace data into one operational view, and what multi-channel sellers should automate first. Who it's forFounders, directors and operations leads at established ecommerce businesses. You're likely already trading on your own site or marketplaces, and you're exploring new product lines, international markets, or a less manual way to run things