The GrowthKind: Building Your AI Marketing Roadmap

Most marketing leaders are drowning in AI tools and starving for a plan. You know you should be doing more with AI, but between the endless new tools, the hype and the day job, it's hard to know where to actually start. This hands-on workshop cuts through the noise. Instead of another talk about what AI could do, you'll work out what it should do for you. You'll get inspired by 20+ real case studies from other companies, brainstorm the agentic opportunities for your company then prioritise the ones actually worth your time. You'll leave with something concrete: your own AI Marketing Roadmap of 5 high-impact use cases you can start this week. Agenda •  Gen AI vs Agentic AI: the opportunity. 4 types of Agentic AI. Agentic Tools. •  Get inspired: 20+ case studies.  Real examples of automations and agents in other companies. •  Use case brainstorming.  Map the AI opportunities for your company. •  Prioritise: build your roadmap.  Weigh your use cases on impact and effort, then narrow to your top 5. •  Share and pressure-test.  Share your top use cases with the group, get feedback and borrow ideas from others. Who it's for Anyone who's been experimenting with AI but hasn't yet turned it into a plan. No technical background needed. Your host: Victoria Rusnac Victoria is an ex-CMO with 20+ years in marketing and the founder of Applied AI Academy, helping marketing teams become agentic.  She has trained and advised teams at  Amazon, Aspinal of London, Veygo and high-growth scale-ups. She runs the Agentic CMO Accelerator, helping marketing leaders move from AI chat to agentic growth.