The Marketing Club Leicester: Creating email campaigns for your business

Practical workshop for businesses that want to connect directly with their customers and people in their database using email campaigns. This in-person workshop introduces the core principles of effective email marketing and shows you how to use Mailchimp to build, design and send newsletters with confidence. You will learn how to plan campaigns that strengthen customer relationships and manage your database in line with GDPR Regulations. What you will learn • How to set up and navigate a Mailchimp account • How to design branded templates that align with your business • How to grow and manage subscriber lists using GDPR best practice Interactive and practical approach This practical workshop is designed to help you set up a Mailchimp account, create a branded template and apply your learning straight away. Bring your laptop so you can work on your email marketing campaign while we are together. Places are limited to 12 delegates, so book early to avoid disappointment! About your trainer Shamshad Walker is a Marketing Consultant and Trainer. She has been supporting businesses for over 15 years and helps them to take control of their marketing. She has delivered training and one-to-one mentoring for the local Growth Hubs, as well as organisations including NatWest Bank, Nottingham Business Venture, Nottingham Trent University, the University of Leicester, and Local Councils. Her practical approach helps businesses build confidence, improve visibility and generate growth.