How We Win #1: Buy Back Brixton

The first installment in NEON's 'How We Win' social series where we break down lessons from winning progressive campaigns. How We Win #1: Buy Back Brixton Across the country, and despite increased obstacles, progressive campaigns are finding ways to take on powerful interests and win change. But what does it actually take to make that happen? Join NEON for the first instalment of How We Win, our new event series breaking down the lessons from progressive campaign wins across the country. We’ll hear from the Brixton Traders & Community Association and The Advocacy Academy, the driving forces behind Buy Back Brixton, a campaign to bring Brixton Village and Market Row into community ownership. After mobilising traders, young people and local residents around an ambitious vision for the markets, the campaign has emerged as the preferred buyer in a major step towards community ownership. We’ll unpack how they built support, mobilised their community and made their case, as well as the communications that helped bring the campaign to life. How did traders, young people and local residents build the power to win? How did communications turn a local campaign into a compelling public story? What role can infrastructure organisations like The Advocacy Academy play in building community power? And how can we take these lessons into our own campaigns to win? Come along to hear directly from the people behind Buy Back Brixton and get into the practical lessons of organising, campaigning and communicating to win.