Why Do Some Things Stick in Your Mind? The Science of Attention and Choice

Explore how attention, memory and emotion shape what we notice, remember and choose — and when influence becomes manipulation. Why do certain sounds, colours, phrases and experiences stay with us while others disappear almost immediately? Drawing on psychology, behavioural research, data intelligence and her experience working with global brands, Charly Massey explores how attention, memory, emotion and learning shape what we notice, remember and choose. Using examples from language, design, eye-tracking, sensory cues and branding, the talk will look at how organisations use these insights to build familiarity, influence preferences and guide decisions. The session will also consider where helpful design ends and manipulation begins, and how becoming more aware of these cues may help us make more intentional choices. Event Schedule Please arrive by 19:15 to check in and get settled before the talk begins, doors will close at this time so we can start the talk promptly at 19:30. 19:00 – 19:30 Arrival & Warm-Up Activity 19:30 – 20:15 Talk 20:15 – 20:30 Q&A 20:30 – 21:00 Optional Networking You'll Discover • How attention, emotion and memory influence what you notice and remember • The subtle ways language, design and sensory cues can shape your preferences and decisions • What eye-tracking and behavioural research can reveal about where your attention actually goes • How recognising these influences may help you make more intentional choices About the Speaker A specialist in informatics and brand communications, Charly Massey is a human-first, sceptical technology enthusiast who makes complex, hidden but incredibly useful information accessible. A quest began when she designed and developed a teletext system for her middle school. Charly has 20 years’ experience in marketing and innovation, partnering with global brands including Coca-Cola, Adidas, and Mailchimp. She holds a BSc in Molecular & Cellular Biology and an MSc in Data Analytics (specialising in healthcare predictive analysis), and is completing post‑graduate studies at MIT in Digital Strategy & Innovation. An advocate for making science education universally legible, she serves as a board advisor to the Applied Neuroscience Association, supervises MSc Data Science students, reports on technical innovation for international investor networks, and tutors A-level science to widen access. Charly is a partner at Enriched Analysis, a data intelligence practice where behavioural analytics, machine intelligence and communication strategy are combined to help clients make clearer decisions and shape better policy. Website and social media handles https://www.enrichedanalysis.com/ https://www.linkedin.com/in/charly-charlotte-massey-msc-6426731/ https://www.instagram.com/enrichedanalysis Ticket Options In Person OR Livestream/Recording Early Bird: Discounted early-access ticket. Includes in-person entry, livestream access, and recording. Community Ticket: Lower-cost ticket for students, lower-income attendees, carers, or anyone currently facing financial barriers. Includes in-person entry, livestream access, and recording. General Admission: Standard in-person ticket. Includes livestream access and recording. Final Release: Final allocation of in-person tickets. Includes livestream access and recording. Bring a friend (admits 2): Grab a +1 and share the fun! Includes in person tickets, livestream access and recording for both. OR Livestream & Recording: ONLY remote access ticket with livestream and recording included.All recordings will be shared privately within 4 weeks of the event. Venue: Big Chill, 257-259 Pentonville Rd, London N1 9NL Please allow a little extra time if travelling during peak hours, major sporting events, or potential travel disruption. At the time of publishing, there are no planned strike actions. However, this may change, so we recommend checking your route before purchasing tickets if you may be affected, as tickets are non-refundable. https://tfl.gov.uk/campaign/strikes For venue information, please visit: https://www.bigchillbar.com/ Age & IDs: the event takes place in a bar venue, you may be asked to show valid ID. Please bring identification if you look under 25, otherwise you may be refused entry to the establishment. Enquiries & Waitlist: Please do not contact the speaker or founder directly regarding tickets. Use the Eventbrite contact function or join the waitlist.If events sell out, additional dates may be released. Waitlist members should monitor their inbox, including spam or junk folders. Ticket offers remain valid for 6 hours before being released to the next person. On-the-Day Tickets: No tickets will be available at the door.Livestream Access: A livestream option is available. Access details will be shared with ticket holders ahead of the event. Photography & Recording: Photos and recordings may be taken for promotional and archival purposes.If you’d prefer not to be included, please email us in advance or speak to the team on the day. Talk Recording: The talk will be recorded and shared privately with attendees within 4 weeks. The recording is for personal use only.If you haven’t received it within 4 weeks, please check your spam or junk folder before getting in touch. The link will expire after 3 months. Arrival Time: Please arrive by 19:15 and be seated before the talk begins to avoid disruption. Stay in the Circle: You’ll be added to the Mind Circles Talks mailing list after booking. You can opt out at any time. 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