The New Business Reset: Get ready for 2027

Most agencies don’t have a lead problem. They have a system problem. The referrals are too unpredictable. The outreach feels too hit and miss. The positioning is almost there, but not quite sharp enough. The CRM exists, but nobody really trusts it. And Q1 is suddenly closer than it looks. Reset 2027 is designed to help founder-led agencies step out of the day-to-day, take a proper 360 look at their new business engine, and leave with a clearer plan for the first quarter of the upcoming year. There is no fluff, no vague inspiration and certainly no “just post more on LinkedIn” advice. This is a focused afternoon of sharp thinking, practical tools, honest conversation and useful connections. What to expect Across the afternoon, we’ll break down the key parts of a high-performing new business system: Mindset and culture How founders and teams need to think, behave and operate if growth is going to become consistent, not a last-minute panic when the pipeline dips. Positioning How to sharpen what you stand for, why it matters, and how to stop sounding like every other agency in a crowded market. Lead generation How to build a smarter, more focused approach to finding and engaging the right prospects without spraying and praying. Marketing systems How to connect your content, campaigns, CRM and outreach so sales and marketing work as one engine, not two separate conversations. Pitching and conversion How to improve the moments that matter most: turning interest into opportunities, and opportunities into work. You’ll also complete a practical scorecard to assess where your new business system is strong, where it’s leaking momentum, and what needs attention before the new year kicks in. You’ll leave with A clear scorecard of your current new business system A practical 2027 Q1 action plan Fresh thinking on positioning, lead generation, marketing and pitching New connections with other independent agency founders Renewed energy for the final stretch of the year This is not a sit-back-and-listen seminar. It’s a working session for founders who want to stop winging it and start building something more repeatable. Who it’s for This event is for independent agencies who are serious about improving new business performance before 2027 starts. Suitable for: • Founders/CEO/MD • Commercial/Growth Directors • New Business/Sales Directors It will be especially useful if: You rely too heavily on referrals Your pipeline is inconsistent Your positioning needs sharpening Your marketing and sales activity feel disconnected You know Q1 matters, but you don’t yet have a clear plan You want to grow without turning your agency into a soulless sales machine Places are limited to around 25 agency leaders to keep the session practical, open and useful. Ready to reset your new business engine? Q1 rewards the agencies that use winter wisely. Join us for an afternoon of practical thinking, honest conversation and proper momentum so you can head into the final quarter with a sharper story, a stronger system and a clearer plan.