The Shortlist - Account Based Marketing for B2B SaaS Manchester Meetup

What to expect No panels No pitches No one selling you a platform or service Sound familiar? Most marketing advice assumes your market is huge. Ten-thousand-person email lists, ads that only work at volume, playbooks written for products chasing a million users. But your entire market fits on one list. You know their names. You could probably recite half of them. And the mass-market playbook doesn't just underperform for you, it burns through the only market you've got. If that's your world, you've probably noticed there's no dedicated corner for this side of marketing in Manchester. Now there is. Who you'll meet Marketing managers, specialists and CMOs at B2B SaaS companies who grow by winning specific, nameable accounts. Some just starting with ABM, some years in. How the session runs Each month we pick one specific challenge in account-based marketing and work through it together, in three parts. A short talk from a member. A marketer from the community opens with how they tackled this month's challenge in their own company. Small-group discussions. We then split into small tables, each with a host and one focused question. Groups are kept deliberately small so everyone gets to speak and everyone gets heard. Open networking. The rest of the session is yours. Carry on the conversation from your table, find the people working on the same problems as you, and swap details with the ones you'd like to stay in touch with. Where Campfield on Lower Byrom Street, one of Manchester's old market halls, now a bright workspace in St John's, a short walk from Deansgate. Right next to the Science and Industry Museum. Getting there Deansgate-Castlefield tram stop and Deansgate rail station are both about five minutes on foot. Driving? Nearest car parks: NCP Great Northern Warehouse 1, two minutes' walk, https://maps.app.goo.gl/p3NcJ6piHDN3WQQH8 SIP Duke Street (M3 4JL), cheapest nearby, a few minutes further, https://maps.app.goo.gl/ADNi8ep6wH2toJ4g7 NCP Spinningfields, New Quay Street, https://maps.app.goo.gl/J59sXP5CV2Ae7jZ5A Our hosts The Shortlist is generously hosted by Campfield, a tech and media campus run by Department, inside a pair of Grade II-listed Victorian market halls that have been part of Manchester's story since 1878. It's home to hundreds of tech and media businesses, which makes it about the most fitting room in the city for our event. Big thanks to the Campfield team for having us. If you arrive early, the coffee bar is worth your time. https://www.campfieldmcr.com/