The Curse of Invisible Marketing

Struggling to attract customers? Learn how to improve your visibility and focus on marketing that works. In the second session of our Business Nightmares series, we'll explore why some businesses struggle to attract customers despite offering excellent products and services. A lot of businesses invest time and money into marketing but still fail to generate the visibility, enquiries and sales they need. Often, the challenge isn't a lack of effort. It's understanding where your audience is, how they search, and what influences their decisions. Understanding how customers find and engage with your business can help you increase visibility, focus your marketing activity and generate more opportunities for growth. We'll cover: ✅ Search marketing and how customers look for products and services ✅ Checking your online visibility and identifying gaps ✅ How to get found, remembered and recommended ✅ Developing a practical marketing strategy that supports your business goals ✅ Focusing your time and budget on activity that delivers results Whether you're a business owner, director or manager, this workshop will provide straightforward, practical advice that you can apply immediately. Join us and learn how to make your business easier to find, more visible to potential customers and better positioned to compete in an increasingly crowded marketplace. Who should attend? Business owners, entrepreneurs, directors, managers and anyone responsible for promoting, marketing or growing a small or medium-sized business. What you'll gain: • A better understanding of how customers find businesses online • Practical ways to improve your visibility and reach • Greater confidence in planning marketing activity • Tools to assess what's working and what isn't • Opportunities to ask questions and learn from experienced advisers Places are FREE but booking is essential.