Built to Last: Branding a Heritage Site

Our November event will be taking us to the heart of Norwich Castle after hours, for Built to Last: Branding a Heritage Site. This will be a rare opportunity to explore the Castle once the daytime visitors have gone home, centred on an expert panel exploring how brand can open up heritage and the past to a wider audience, all in the recently redeveloped Norman keep. The panel will discuss both how heritage professionals can harness brand to expand their reach and how those working in brand can approach working with some of our most precious buildings. It will also be a great opportunity for anyone interested in heritage to go behind the scenes on the sector, including learning more about Norwich Castle's recent rebrand. Early bird tickets are £25 and student tickets are £6 (+ ticket fees) and include a drink on arrival and the opportunity to see the Castle after dark. Attendees must be 18+.