Women Talk Business: The Sticky Note Marketing Plan (Cromer Library)

A hands-on marketing workshop for women in business. Bring a pen, leave with a plan. Fed up with "just post more on social media" advice that doesn't actually tell you what to post or (more importantly) why? In this Women Talk Business session you're going to be doing the work! But it will be worth it. You will be building an oh-so-simple marketing plan using nothing more than sticky notes and a pen. Join Kathy Ennis, founder of LittlePiggy and an award winning Business Strategy Adviser who's spent 26+ years helping business owners get to grips with the business bits they never trained for. Marketing is one of the areas she gets asked about most. The reason? It's usually because people are doing lots of activity with no idea why or whether any of it's actually working. In this session you'll work through Kathy’s Sticky Note Marketing Plan: a simple, visual method for working out what your marketing should actually be doing for you, and which activities are earning their place. No jargon, no funnels, no 'be more consistent' - just a simple, practical process you can take away and use again. What you'll leave with • A clear set of marketing objectives for your business • A working list of activities, sorted by what's actually worth your time • A method you can reuse whenever your marketing plan needs a rethink Who it's for Women in business at any stage, whether you're just starting out or you've been trading for years. No tech background needed. Just bring yourself, a notebook and a pen